Maybacks Global Entertainment
Maybacks Global Entertainment
Our recent acquisition of Maybacks is a perfect fit for our multi-faceted approach to building a large media and merchandising company. Maybacks is a very fast growing “Over the Air” television network with highly experienced management. The “Cutting the Cord phenomenon, is rampant and Over the Air networks are seeing tremendous growth in viewership. In the 18–35-year-old category the industry saw a Compounded Annual Growth Rate (“CAGR”) of over 35% from 2021-2022.
Maybacks will be taking a unique approach to creating additional revenue streams outside traditional advertising revenue. Maybacks will be creating “revenue share” programs with worthy associations, businesses, and social media personalities in exchange for economically advantageous broadcasting access.
We expect to create both a revenue share program and equity ownership with each partnership we do. We are in varying stages of discussions with several entities ranging from shopping networks to lifestyle channels. Maybacks will become a mini-incubator for entities seeking a large audience for their programming that do not want to spend the money it takes to create a cable or satellite channel which runs hundreds of thousands of dollars per annum.
Taking our greatest asset which is access to the air waves and exchanging it for large equity stakes and revenue share programs will build our asset value going forward.